- Published on
Crafting the Perfect Welcome Message: Turn New Subscribers into Loyal Fans
- Authors
- Name
- Sarah McKenzie
A new fan has just paid to join your page—great! Now the real work begins: keeping them engaged long enough to tip, rebill, and become a super-fan. Your first touchpoint—the welcome message—sets the tone for that entire journey.
Below is a practical framework, data, and proven templates you can copy-paste today.
Why the Welcome Message Matters
| Metric | Accounts with a tailored welcome DM | Accounts without |
|---|---|---|
| First-24 h tip rate | 27 % | 11 % |
| 30-day rebill rate | 68 % | 42 % |
| Average lifetime value | +45 % | — |
Source: aggregate reports from creator coaching groups, Jan – Jun 2025.
Anatomy of a High-Converting DM
- Timing – send instantly via auto-welcome or within 5 min if manual.
- Personalization – use the fan’s display name or where they found you.
- Tone – friendly, concise, and confident. Avoid walls of text.
- Primary CTA – one clear ask (e.g., “Grab your free teaser gallery ↓”).
- Upsell Hook – tease higher-value content or a limited-time discount.
- Soft Close – invite replies (“What content do you love most?”) to open dialogue.
Copy-Paste Templates
1 · Standard Fast-Track
Hey {{name}}! 💖
Thanks for joining—your support means everything.
**Starter Pack:** I just unlocked 5 free teasers here 👉 [Gallery Link]
Want something special? I’m doing **50 % off customs** for new subs (24 h only).
Reply with your idea or favorite emoji and I’ll send details!
2 · High-Spender Scout
Hi {{name}}! 🚀
I noticed you tipped on signup—thank you! 🥰
Because you’re amazing, here’s a private bundle (value $50) ↓ [Link]
DM me anytime for priority customs or VIP chat access.
3 · Rebill Booster (send on day 25)
Hey love, quick heads-up: your sub renews in 3 days.
Renewals get **exclusive BTS video + 20 % merch code** every month.
Stay with me? 💕 Reply KEEP and I’ll lock it in.
Replace placeholders, tweak voice, and test weekly.
Tools to Automate & Track
| Platform | Auto-DM | A/B Testing | Key Metrics |
|---|---|---|---|
| OnlyFans (native) | ✅ | ❌ | Opens, earnings |
| Fansly (native) | ✅ | ❌ | Opens, clicks |
| SpicyChat CRM | ✅ | ✅ | CTR, tips, LTV |
| Hively.ai | ✅ | ✅ | Full-funnel data |
If your platform lacks built-in testing, alternate messages manually every other day and log results in a spreadsheet.
Metrics to Watch
- Open Rate – aim for ≥ 90 %.
- Response Rate – 25 – 35 % indicates healthy engagement.
- Day-1 Tip / PPV Purchases – immediate ROI indicator.
- 30-Day Rebill – ultimate success metric.
Next Steps
- Pick one template and personalize it now.
- Set an auto-DM (or reminder) to send within 5 minutes of every new sub.
- Track results for one week, iterate, then A/B test a new CTA.